Did you know how effective your social media marketing is?
Sure, you might feel your social media is working, but how can you be sure?
Then, do a Social Media Audit to be sure.
Social Media Audit examines or reviews a person’s or company’s social media presence, which includes:
1. analyzing social media accounts
2. content posts
3. publishing timings
4. audience interaction
During this review, you’ll be collecting data that will help you set benchmarks and improve the performance of your most profitable social media sites.
The first step is to figure out which social media accounts are the most profitable for you. Understanding what your audience likes could help you get more traffic from social media. Insights like this could help you come up with a better content strategy.
It would be best to keep an eye on how social media affects web traffic. These tools may help you turn traffic and interaction into real money (which is even better).
Quick Guide for Social Media Audit
As a general rule, audits are suitable for everyone, no matter where you are in your social media marketing. An effective social media audit should cover these things:
1. Take a look at your social media profiles.
👉 It is essential to find and write down all of your online social media profiles, both official and non-official ones.
👉 Check to see if these profiles have all the information they need to be complete and if they look and sound alike.
👉 To keep track of your progress when you set goals, look back at how well you did one or two years ago.
2. Take a look at those who do it well.
👉 Make a list of 4 to 8 people in your field, and look at how they use social media to build their brand.
👉 Take a look at the images and branding on their social media profiles.
👉 It’s essential to look at the number of followers you have and engagement.
The above checklist could be used to do a quick social media audit in a short time.
3 Reasons to Start Social Media Auditing
Most likely, you already use social media to promote your company, but do you also do social media audits? 🤔🤔
If not yet, here are 3 reasons why you should start your audit today.
1. Learn what works and what doesn’t.
Observe how your audience responds. This information may inspire you to create new stuff. Building a successful brand, generating loyal followers, and developing trust require understanding your audience’s needs.
2. Enhance your brand’s reputation.
A consistent user name, profile image, and voice across all social media establishes your brand as organized. Please correct any intentional inaccuracies. Stability promotes trust and builds connections.
3. Better understand your audience.
You may use demographic data to see your followers’ age, gender, geography, and app use patterns. Posting during active followers’ days and hours boosts content exposure. Knowing your audience better will help you create more relevant content for them.
Monthly auditing offers you a greater understanding of seasonal variations throughout time, making it simpler to detect any unexpected changes.
Ready to try our social media audit service? Send us a message today for free consultation.
